The modern society has a great variety of demands from rural landscape. The new challenge becomes a new chance for rural landscape to become a multifunctional and desirable place to live in. However, not any type of landscape can satisfy any kind of demand. Hereby, the importance of competent help for the introduction of new functions, in landscapes management related with different uses, is undisputed. One of the new components for the management, rising importance in the present-days, is the non-production functions related with the leisure and the recreation in rural areas.

The traditional agro-silvo pastoral system in Alentejo, the Montado, with its corresponding open savanna like landscape, has been always appreciated in different ways by its users, but to satisfy the current society’s expectations the knowledge about landscape preferences is missing. In this study, the preferences of a variety of users were surveyed, in order to know how different Montado types are preferred for the various uses. Personal interviews based on the photographs of different Montado types (N232) were carried out. The results reveal diversity among user’s preferences related with their main activity in the Montado. In the last part of the paper, the used methodology is discussed and some potential tensions between the user-groups are detected.